Are you planning to sell your luxury home in the Lanikai real estate market this year? If so, there are some important things to keep in mind. As the Lanikai area is a neighborhood community near one of the premier beaches in Oahu, there is a high demand for properties there. In addition, selling a luxury home requires time, commitment, and attention to detail which traditional homes do not necessarily demand. If you are starting the process of selling your luxury home in Lanikai, consider these home-selling tips to ensure that you have a smooth and satisfying experience.
Pricing
As long as it remains a seller’s market nationwide, it is still a great time to sell your luxury home. The Lanikai market remains highly desirable due to its strong sense of community and proximity to the beautiful Hawaiian shoreline. In addition, the size of the community lends itself to an overall lower inventory.
As you consider the possible listing price for your luxury home, weigh additional items you might be willing to add to the negotiations. It may attract additional buyers if you are willing to factor in beach and ocean toys like kayaks and stand up paddle boards. Offering the home furnished can be deciding factor for buyers as well. Competitive pricing is also necessary. This reflects your home’s value and draws in all potential customers who will be anxious to see what your home has to offer. If your luxury home is listed competitively, with negotiation options for any additional items, it will not likely be on the market long.
Photography
Your luxury home must be showcased in a way that highlights its strengths and minimizes its weaknesses. High-quality photography is imperative to show your home at its best online and in print. You may also want to consider the value of twilight photography. These photographs will highlight prized exterior features, such as a beautifully landscaped yard or an expansive lighted pool, in contrast with the glow of the setting sun. Adding drone shots will show potential buyers the overall size and desirability of your specific location.
As most buyers will first see a home online, providing them with a high-quality experience is crucial. Creating a spectacular video through 3D Matterport will allow any buyer to tour your home virtually. High-end photography, including twilight and drone shots, and a virtual tour, will provide prospective buyers with the ability to appreciate the luxury of your home and its amenities fully.
Staging
As buyers start looking for luxury homes, they want to see themselves living there. You can tell your home’s story and bring out buyers’ emotions through thoughtful staging of furniture and accessories. Your luxury home’s unique features should be highlighted and maximized to wow those potential buyers. Considering how different spaces could be used and placing furniture and accessories there will show buyers how the home could best meet their unique needs. By allowing them to fully see and feel the overall experience of your home through proper staging, buyers will start to see themselves living there. Mike Dilks at The Corcoran Group offers free professional staging by an interior designer for his listings.
Marketing
Knowing how to market your luxury home is critical. Longtime realtors in Oahu know that simply listing it on MLS will not be enough to draw in potential buyers for real estate in Lanikai. Essential factors to a successful home sale will include a focused social media campaign, high-quality direct print mailers, and luxurious advertising in targeted publications.
In addition to the above, please consider how to best present your luxury home to prospective buyers. One possible option includes hosting an open house for other brokers only. This prevents opening your luxury home to curious visitors rather than focusing on the serious buyers in this market. Limiting private showings to luxury homebuyers who have expressed interest in your home provides them with an exclusive opportunity to see everything your home offers.
Location
Lanikai real estate remains in high demand in Hawaii. This community is near what is regarded as one of the best beaches in Oahu. The proximity of signature Lanikai Beach will draw in potential buyers eager to enjoy the soft white sand, warm turquoise water, and dramatic moonrises that this beach is known for. As your drone shot will highlight your luxury home’s location in Lanikai, offering additional photographs and descriptions of this destination will also entice buyers to consider your home. Point out views of the Mokulua Islands and emphasize local activities like paddleboarding and kayaking. Note the easy access to the Lanikai Pillboxes, a hiking trail that offers incredible views for nature enthusiasts, and the fine dining opportunities in nearby Kailua.
Expertise
Selling a luxury home is very different from selling a standard house in today’s market. Luxury home sales require careful consideration and dedication from an experienced realtor with the proven ability to list and sell these homes successfully. Look for a reputable real estate agent with personal knowledge of the Lanikai area and how to present your home to potential clients.
Your realtor should also demonstrate a deep understanding of the real estate market and how the current climate will affect your home sale. Gathering this information will give you the satisfaction of knowing that your luxury home sale is in the best possible hands.
As you consider selling your luxury home, remember that these suggestions will help you with the process. Knowing the positive impacts of pricing, photography, staging, marketing, location, and expertise will increase your confidence in your sale. In addition, by finding a longtime resident and a licensed real estate salesperson in the Lanikai real estate market, you can work with a professional with the expertise and knowledge needed to ensure the successful sale of your luxury home. If you want more home-selling tips or are ready to sell your home today, contact Mike Dilks at The Corcoran Group.